App Store On Page Factors 2016

On Page Optimization Factors

1. App Title: Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it’s a direct signal (keyword usage means higher ranking) or an analogous one (keyword usage results in higher click-through rates)
2. App Description: Appropriate keyword usage should also be used within the body copy
3. Keywords Data:  Appropriate Keywords Identification for the app