Wednesday 9 March 2016

Off-Page Optimization (App Store Optimization)

Overall App Ratings:
This is an important factor for ASO. Not only from an ASO perspective, but also from a conversion perspective. If we see that 1200 people gave 5 out of 5 stars, we assume it must be a great app. Ratings are also a direct reflection of your app’s performance – a great app will get great ratings. Keep in mind, front page placement seems to rely on a combination of reviews, ratings, downloads, and Google pluses.
App Reviews:
Just like ratings, reviews will certainly help in conversions. You want as many app users to leave genuine reviews of your app. The more favorable reviews your app receives, the higher the conversion rate. Also, make sure you pay attention to what people say! You should use app reviews as a feedback to continuously improve your app.
Total App Downloads:
This certainly affects searcher psyche. The more downloads your app has, the higher the chances someone else will download the app as well.
Link Building:

Welcome back to the world of link building! Because this is a Google product, The Google Play Store has access to Google’s search indexes. This means links from popular and authoritative websites will certainly help.

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